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Social Media Education Straight from a Fortune Cookie
Words of wisdom straight out of a fortune cookie: “Your greatest asset is not the quantity of your friends, rather the quality of your friends.” This saying may have provided guidance through...
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Instagram vs Vine. Which Bite-Sized Video Wins?
Last week, Instagram launched a new feature that now supports videos on its interface. This latest update lets users create 15 second clips to share with their followers. With 13 filters and editing...
View ArticleFrom Fashion to Function – Where Will Glass Go Next?
Uses for Google Glass have been popping up all over the news – from the world of fashion to the operating. This Fall Fashion Week, Marie Claire Creative Director Nina Garcia will be wearing Google...
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A Closer Look at Vine After Its TV Debut
Since its introduction earlier this year, numerous brands have been experimenting with the social video platform Vine. Now nine months later, the 6-second video app is continuing to show success with...
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Are the Original Storytellers the Key to Integrated Success?
Learn something new every day; that is what they say. After attending roughly eight hours of sessions on the conversion of Digital and Public Relations marketing disciplines last week, I did learn one...
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The Big Shift: Impressions vs. Engagements
Brands activating in the digital and social sphere has become the norm. One of the emerging challenges marketers face is making a direct correlation between social campaigns and R.O.I. Are social...
View ArticleHow Much Smart Do You Want in Your Smartphone?
You’ve seen the headlines. Your phone may be smarter than you soon. Experts have even pinpointed a date: 2017. I think my phone has always been smarter than me. First off, Siri has Google at her...
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SXSW Recap: Sports Storytelling as Told by NASCAR, NBA, & MLS
“Sports is such a passion point, you can always hear what fans like and don’t like. Brands must alter their content plan based on that feedback.” That’s how Steve Phelps, Senior VP & CMO of...
View ArticleDigital Fields Splintered, Efforts Should Be Singular
Much has been made of the fragmented world of digital media. Between websites, SEO efforts, SEM and a litany of other paid options, e-newsletters, content production and a host of social platforms, the...
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